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February 24, 2015 / Mervyn Dinnen

21st Century Vacancy, 20th Century Recruitment Process

Steve received many email notifications of LinkedIn messages, most of them spam, but this one grabbed his interest immediately. It was from a recruiter who worked for a leading global digital brand in his industry and said that his name had been recommended for a specific role she was recruiting and that his profile looked as if he was someone worth talking to. She attached a brief job spec.

Minutes later they were talking, the recruiter asking questions about his blogging and speaking, project work and experience of social campaigns. She told him that the role she had was a new one, the first time the business had created such a position. It was part storyteller, part brand advocate and evangelist, creating content and being the social face of the brand in the UK and Europe. He would be doing outreach and networking. The background wasn’t important, what was needed was someone who knew their industry and was known in their industry. A credible advocate who would bring the brand to life, make it live and breathe in the social space, stand up at conferences and be a quotable expert for the digital business news sites.

She said that his record in digital marketing spoke for itself. He was highly rated, always appearing on lists of people to follow, his content was creative and from what she could see he knew the industry. If he was interested then she wanted to recommend an interview with the hiring manager.

He told her that he was interested, that it was the kind of role that he was looking for, and she said great! The first stage would be for him to email over a CV.

A CV?

Yes, we’re going to need a CV so the hiring manager can see what you’ve been doing

But it’s there on my profile. It’s all public. There are links to presentations, videos of me being interviewed and presenting, blogs I’ve written and a couple of downloadable white papers. Testimonials. Happy for the hiring manager to contact anyone on there for a reference. Surely for this kind of role that’s everything you want to see

It’s definitely important but the hiring manager won’t agree to interview you until he’s seen a CV

Steve was concerned. Did they really understand this role? Everything they wanted was there, surely that should be enough. If they liked what he did then why wasn’t the interview about culture and vision, looking at brand alignment and whether he was the right person to personify their story. Still, he wanted the job so a CV it would have to be. Perhaps it was their culture. The recruiter said that it only need be a brief overview.

************

The first interview was over the phone and lasted half an hour. It started with the hiring manager asking Steve to talk through his CV, going back about 10 years. It was frustrating as most of the period before 4 years ago was irrelevant to this role, but Steve duly obliged and answered numerous questions about things he had done in a totally unrelated marketing role 6 years earlier.

The conversation moved on to Steve’s more recent track record but it soon became apparent that, beyond reading the CV, the hiring manager had done no background checking. She was oblivious to anything Steve had done that wasn’t on the brief CV. Hadn’t the recruiter briefed her?

They talked about the industry in general and Steve gave his take on mobile and social, customer behaviour and expectations. The hiring manager was impressed “There’s a lot about you that’s not on the CV” she said. Steve explained that the CV was meant only as an overview and that his LinkedIn profile and personal website was where the real information was. “I’ll make some time to have a look“.

The call ended positively and Steve gave his feedback to the recruiter first thing the next morning. A couple of days later he heard back that the hiring manager’s boss wanted to Skype interview him. This was great news. He spoke to the recruiter about prep and was told to do more of the same.

The Skype call started with pleasantries, the lady seemed friendly and approachable and, holding up a copy of Steve’s CV she asked him to talk her through it, explaining what he had been doing for the last few years. Steve’s heart sank. There was so much he wanted to talk about, so many possibilities that he could see in this role that he wanted to share, but here he was again talking about a digital marketing role that he did over 6 years ago and which bore no relation to the role that was being recruited. He had checked the interviewer’s LinkedIn profile and found it quite bare. She wasn’t a noticeable social media user and a Google search returned no mentions or links of any interest.

Still, he was as passionate as he could be. The questions were fairly similar to the first interview, in fact it didn’t seem that any notes had been passed over so much of it was repetition, but Steve felt that there was some good rapport and the interviewer agreed with a lot of what he said. It ended on a positive note.

************

Once again Steve fed back positively to the recruiter, but this time there was no response for over a week. He thought this was strange, given profile of the business, the importance they had placed on their reputation, and their keenness to employ someone who would live, eat and breathe the brand. Surely they should be doing more to keep him enthused and engaged, and even if they didn’t think he was the right person, they had acknowledged his reach and influence so he assumed would still want to keep him as an advocate.

Eventually he heard back. The previous interviewer wasn’t sure that Steve had enough experience, he seemed light on relevant content. But Steve had loads of it, there were links on his CV, his blog site was full of information, videos and slide decks were available. Why didn’t she ask him more about it if she wasn’t sure? The recruiter admitted that the interviewer probably hadn’t checked all that out (again maybe its part of their culture he thought…worrying) but was recommending him for the next stage – a Skype interview with a global VP of digital marketing, who was based in the US and had a busy diary, necessitating Steve to have his interview at 10.30pm one evening.

The recruiter recommended that Steve prepare a supplementary schedule to his CV detailing all relevant content, presentations, videos, blogs, lists, white papers and testimonials, with links. This he did, ensuring it was as detailed as possible; he wanted there to be no doubt this time that he was a serious player.

************

He logged in to Skype at 10.25 and within a minute a connection was established with his interviewer’s PA, who explained that the interview would start a couple of minutes late as the interviewer was wrapping up a previous call. A couple became five, and then ten and Steve felt his eyes beginning to close. It was very late now to start. Eventually after almost fifteen minutes there was lift off. No apology, or reference to Steve having been kept waiting, but there was thanks for agreeing to talk so late. And then it was question 1

Thanks for sending through a copy of your CV. Why don’t you talk me through the last few years and let me know what you’ve been doing

Once again Steve’s heart sank but he didn’t let it show. The first ten minutes were pretty much a repetition of the previous two interviews, same questions and same observations. It was becoming clear to Steve that the best conversation he’d had was his first with the recruiter. There was no CV and all the questions were about relevant work that Steve had done that she had seen online.

So you’ve sent me through some other information. Tell me about it” The interviewer held up a copy of a two page printout and Steve started explaining what it was and why he had produced it. “Ok, I’ll take a look at it after our chat

Steve’s heart couldn’t sink any lower. He had so much he wanted to get across, so much to add, but he never seemed to get the chance. He was asked who he thought was doing good things in the market, what were some of the upcoming trends he felt important, and he certainly felt that he gave as good account of himself as he could on those questions, but it was really one-way conversation. He asked questions about the role, tried to get a feel for what the global VP was thinking, but got the distinct impression that his interviewer’s mind was wandering elsewhere. Either that or he didn’t really understand the role himself and wasn’t sure what they ought to be looking out for.

The call ended at around 11.20pm and Steve promised to feedback.

************

He spoke to the recruiter first thing next morning and fed back positively and she promised to get back to him with feedback as soon as possible.

But in the end it took 10 days, and it was a no. Actually it was an ‘it’s not you it’s us’ call. They didn’t really know what they were looking for but they were pretty sure that Steve wasn’t it.

He told her of his disappointment with the process, that no-one had really taken the time to check him out or given him the opportunity to explain what he could really do, how even at the fourth interview he was still talking about roles from ten years before as no interviewer had properly read his CV in advance, that the best interview had been the first with her as she was the only one who had any idea on the scope of his experience and what skills he could bring.

She said that she would pass the feedback on.

Its OK” Steve said “they can read it for themselves. I’ve just left my feedback on your Glassdoor profile

************

This Friday I will be co-leading a track at TruLondon12 with Katrina Collier entitled ‘Will we ever learn to really recruit socially”. We’ll be talking about engagement and the best way to use the networks and platforms available, and along the way we will also be talking mindset and process. That’s often where it all starts.

January 5, 2015 / Mervyn Dinnen

Just Another Massive Monday

It started with Blue Monday. Not the New Order song, but some pseudoscience, with a complex mathematical formula, created to try and sell holidays by convincing us that one of the Mondays in January is the most depressing day of the year – due to be the 26th this year. Few take much notice of it now.

Recruiters don’t like to be outdone so we have our own version – Massive Monday. Its the first Monday of the year when everyone and their mother returns to work to start searching for a new job. And the evidence? The UKs biggest job board say that it’s the day that they get most traffic. Interestingly it’s also the same day they usually launch their new TV advertising campaign – this year is no different. Having worked for a job board I can vouch for the fact that a new burst of TV advertising produces a big spike in traffic.

Supposedly its the day we all look for new jobs. Or its the day we all quit our jobs. Or is it the day we switch jobs?

This year the Massive Monday bandwagon was rolling early. Reed themselves have a book to promote. And in a first you can now pay for a Massive Monday report, which will let you know which of your staff are likely to look for another job on the 5th January – and what you can do to keep them.

The first Monday of a new year for most recruiters isn’t traditionally about floods of applications but more than likely involves checking that all new starters have started, interview processes that were ongoing before Christmas are still moving ahead, candidates who had accepted offers before the break haven’t changed their minds, live briefs from late last year are still live…and many more such pressing concerns.

The Massive Monday noise sounds very outdated. Recruitment is no longer about driving volume applications, whilst job hunting is more nuanced than a knee jerk search of job boards to find lots of roles to apply to.

The pressing concerns for recruiters are pipelines, employer brand, hiring manager expectations, dealing with skill shortages, candidate experience, streamlining the application process, developing new routes to market. Reinventing talent acquisition. For agency recruiters it’s also about becoming a strategic business partner, knowing their market, offering insights and perspectives, being part of a tight supply chain, building networks.

New Year New You? New Year New Career? Massive Monday? All sounds like a bygone era.

Recruitment’s evolving. It’s about time the job hunting narrative did too.

 

(Image via John Rensten)

 

December 18, 2014 / Mervyn Dinnen

The Uberfication of Knowledge

Johnny refilled the kettle for his second instant coffee of the morning. Still in his pyjamas, he took a glance at his proper coffee machine. It had been about 6 weeks since he and Susan had drawn up their emergency household budget plan, with overpriced coffee pods being one of the first victims of the new regime.

He’d had a bad night’s sleep…in fact he barely slept at all. Weeks ago Johnny had agreed with Susan that he would no longer look at emails after 9pm, that whatever came through could wait until the morning, that his creative flow needed rest. But last night he couldn’t help it.

It was from the Scrybz platform and Johnny had assumed that it was a good news message, telling him that his rating was back to 4.6, or even 4.7. As he tapped to open it he was planning a (now rationed) beer to celebrate. But it wasn’t. The message was to let him know that his rating had slipped to 4.4. He knew what that meant – he had about 4 days to get it back to 4.6 or else he’d be de-activated. He and Susan had discussed his options when he first got notified of the drop to 4.5, and agreed that should the worst happen he would sign up to Bloggz. The pay was even worse through that platform, but he would be one of only a few trained writers there so assumed he would get more gigs and better ratings. They hadn’t considered it too deeply though as Johnny was convinced he would get his rating back to 4.6 with Scrybz and then to 4.8 so he could again be a Scrybz Gold writer – better pay and better quality gigs.

He wasn’t sure which gig had dragged him down – he’d only had two all week as most content procurers wouldn’t risk briefing a writer below 4.6. He guessed it must have been the 1,200 words on the impact of Putin’s latest personal scandal on the Russian economy for a clickbait centric general business news site – so outside his comfort zone, a weak spot in his knowledge level with precious little time available for any research, but with the volume of briefs triggering surge pricing for an hour he couldn’t turn down a piece that length. At the rate per word he now got for his new rating he had to gamble on the longer pieces and hope for the best – with only 10 seconds to accept, or reject and slip back in the queue, he had to rely on gut instincts.

He walked through to the tiny room he called his creative space. – he loathed the thought of referring to it as an office – and looked around. Something inside drove him to start each day like this, a reminder of how things had been before. The memories gave him comfort, somehow encouraging him, making him believe he was still in control.

The certificate for his 1st class English degree sat framed beside the one for his young business journalist of the year award. There was a picture of him on the BBC Breakfast sofa being interviewed about his move from a top selling daily broadsheet to the digital news site Shruggington Mail – one of the first of the ‘new breed’ of digital savvy, serious journalists to do this. Another photo, this time of him reviewing the papers one evening on Sky News a few weeks after his move. He couldn’t help but smile at this – he was never invited back after losing his temper with a seasoned radio phone-in jock who baited him about his youth, salary and ‘hipster’ views on business. On the side were various pictures and remnants of his career and speaking engagements, privilege passes to numerous red carpet events, and a few favourite pictures of him at the House of Commons.

The one thing that wasn’t there was the framed copy of his first article for Shruggington. He joined the week Scrybz launched in the UK and Johnny had championed it. He had heralded this ‘Uber for content and opinion‘ as a major turning point in the evolution of news. His piece got a huge reaction becoming the most clicked, commented and shared piece of content Shruggington had ever published. Ted, his editor, had turned it into a traditional newspaper article and had it framed. But Johnny kept it in a cupboard.

He had thought that Scrybz was necessary to disrupt his industry. The news sites were becoming full of freelance bloggers, history students turned political commentators, comedians, businessmen, think tanks and ex-MPs. Many items were being produced by interns and moonlighting college kids. He knew from his friends in the US that Scrybz had helped transform the main digital news sites, with the freelancers producing much sharper content for fear of falling foul of the rating system.

Ah, the rating system. It now controlled his life. They kept changing the format but as far as he could ascertain the client had a series of fields to score – usual stuff like quality, adherence to brief, originality, evidence of research, relevance, political slant – but then there was the big unquantifiable…the engagement algorithm. Scrybz clients installed a special analytics tool (it was a condition of signing up) and this fed back to the app a score based on a complex measure of engagement during the first 24 hours after posting. No-one ever really knew what the score was nor how it was calculated.

********************

At first he had welcomed the rumours that one of the VC groups behind Scrybz was looking to buy Shruggington Mail. The print media was threadbare after a bitter circulation war drove most of them to effectively become clickbait digital sites with varying levels of subscription, whilst sites like Shruggington had built a legacy of producing quality digital only news, comment and insight. The takeover happened quickly, but it was what followed that remains a blur to Johnny. He heard whispers around the coffee station that all journalists, researchers and support staff would be taken out. That Scrybz would be the way all content would be sourced. That editors would now be content procurement officers and any caught showing allegiance to ex-colleagues and giving them work would be gone.

He had laughed it off but within days he found himself crammed into the staff canteen with all his colleagues, for a Town Hall meeting at which all those rumours, and more, became fact.

He was shocked. Many colleagues started messaging contacts at other news sites looking for work immediately, but the feedback was clear – no other organisation was hiring, they were all going to wait to see how the changes at Shrugginton worked out and then may investigate similar structures of their own.

The Bonfire of the Hacks they called it. The lead story everywhere – broadcast news, independent sites, social media. Twitter was in meltdown as everyone with any interest in digital media and news speculated and guessed. Guesses were taken as fact, and speculating tweets as statements of intent.

Johnny meanwhile tried to work his way through his Scrybz joining instructions and complete an incredibly long sign up and validation process. He was angry. They were missing the point. Taxis, rental rooms, recruiting were one thing, but this was different. It wasn’t a bonfire, and it wasn’t disruption, it was degradation of skill and knowledge. His skill and knowledge.

********************

He snapped out of his daydream and sat down at his workspace. It was only 18 months ago but seems more distant after the roller coaster ride he’d been on since. Susan’s freelance research work was quite erratic and Johnny’s biggest saviour had been Ted – now the Chief Content Procurement Officer, Politics & Business Section at Shruggington. Even though he wasn’t really allowed to, Ted still tried to help out when he could, sometimes messaging Johnny when there was a strong brief about to go live on Scrybz, encouraging him to log in at the right time, and sometimes it worked, but in reality it was a difficult system to game for any length of time.

He opened up his computer and got ready to log in to Scrybz for the day. It was 1st December – maybe he could get his rating back and earn some better money in the run up to Christmas.

********************

He came back early from pre Christmas drinks with ex-colleagues from Shrugginton. The evening was pleasant enough but as no-one signed up to Scrybz or Bloggz could really say much to each other about work or current news, things were fairly subdued.

Anyway it was 23rd December and he was feeling more relaxed. His rating was back to 4.7, largely thanks to two opinion pieces on morality in the digital business start up space following a couple of funding scandals. Both meant he got out to Shoreditch to do interviews and get quotes too. One of his strongest areas was the digital economy and even now his name on an article could generate traffic, plus the nature of the scandal had triggered surge pricing which made them a bit more profitable. Susan had been paid a good retainer on a new project and they had been able to plan for a happy, though still budget, Christmas. Although they did agree that the proper coffee machine would be back in use for Christmas week.

********************

Johnny’s parents had never really understood his new working arrangement so he tried not to talk about it. They liked it when they could buy papers and see his name in print but after his move to Shruggington they stopped buying them, preferring to call every few days and ask what he was writing about.

You’re not going to answer that, are you? What’s so important that it needs to interrupt Christmas lunch?” His mother hated it if either Johnny or Susan’s mobiles rang when they were all together, particularly for a family occasion. But the ring tone meant it was Ted, who wouldn’t be calling halfway through the turkey unless he had a reason, and Johnny knew that the reason might be some interesting work.

Making excuses he went in to his creative space to return the call. Ted sounded excited

Something big has come up. I can’t say what it is as it’s got a top security embargo until the 27th but I need 2,000 words on how the economy has changed over the last five years. It’s a personal piece, I need it from your perspective. I know you’ll want it and I’ve got clearance to go outside of Scrybz and brief directly. We can only pay the Scrybz rate for this afternoon, but I thought it was right up your street. I have had to brief a longer critical analysis through Scrybz Gold, but I’m sure you’ll understand.

Johnny did understand but wished his could have come through Scrybz too. Direct was good but carried no rating and he knew this would be a successful piece. He asked Ted to give him a moment to log in to Scrybz and then to brief the piece there, but Ted tried to talk him out of it, there was a strong risk he might lose it. He asked Ted to give him a minute to think.

He wanted the ratings – it could put him on to Gold rating – but could he risk losing the chance to write it?

He went to the cupboard and got his framed article, the first time he’d looked at it, or even touched it, for the best part of a year. He blew some dust off and stood it up on his workspace, walked a few paces back and stared at it. The headline still gave him a shiver, and then he smirked. What hubris…

“THE NEW WORLD OF WORK MAY BE UNCERTAIN AND FULL OF TOUGH CHOICES, BUT THE BEST HAVE NOTHING TO FEAR”

He closed his eyes for a few moments then picked up his phone and called Ted.

Don’t brief Scrybz, I’ll do it direct. I’ll finish the Christmas pud first though

Ted laughed. “It’s OK, you can wait ’til after the presents

Presents? This is the new world of work Ted. Presents can wait

********************

December 8, 2014 / Mervyn Dinnen

Talking About Employer Brand

Whenever I attend an in-house recruitment conference, and attendees break out to discuss their big challenges, the two issues most consistently raised are pipelining and brand. Cost of hire and quality also feature along with volume of irrelevant applications and the need for better internal mobility.

Inevitably it’s the employer brand that links all of these, yet the very concept still seems diverse and difficult to nail down. Many have an opinion on what it includes and how to showcase it, but the whole area of marketing to engage, attract and retain still remains a challenge for many recruiters

Over the last couple of years I’ve seen presentations on, and judged HR and recruitment awards for, employer branding and it would be easy to conclude that it’s a fairly amorphous topic that means anything from a new logo or learning programme for some to reputation and rewards for others.

Of course its all of those things and much more, but the challenge of defining and illustrating the experience of working for a business, the compelling reason why someone would want to join, nailing what someone says about you when they’re not with you, to promote what is effectively your reputation as an employer, is elusive to many. Yet the benefits of getting it right – reduced recruitment costs, fewer hiring mismatches, greater awareness, stronger pipeline, communities, better quality and retention, differentiation, alignment with consumer brand to name a few – are great.

And the window on your employment experience is already wide open. This graphic (from research on employee activism earlier in the year) illustrates that employees are already shining a light on their day to day work experience through social channels, even before they decide to log in to Glassdoor.


And it isn’t just your people. The second most popular job search activity on social media is researching potential employers, with 47% also checking out what other people say about the company.

I’m always interested in finding out how businesses from different sectors manage to achieve this successfully and overcome barriers, whether its buy in from the C-suite, measurement or creating long term growth, so I’m looking forward to this Friday’s Employer Brand Management Conference at which a range of businesses – including Sky, Deloitte, RAF, First, Shell, TfL, ebay, Carphone Warehouse – will share insights, learnings and benefits. I’ll be aiming to tweet the best ones.

The conference is run by Transform Magazine and there are still a few places left – readers of TRecs can get a 15% discount by using the code EBM_15 when booking here.

Should be an interesting event. With job seekers searching out what people say about working at a company, and existing employees/alumni offering their help, possibly inadvertently, its not surprising that employer brand remains a priority for recruiters.

November 28, 2014 / Mervyn Dinnen

Are You Really Recruiting Socially?

My first tools in recruitment were a phone and a rolodex. I used them a lot but never said that I was telephone recruiting. My first MD had previously invested in a fax machine but regarded it as the devils own work come to wreck the recruitment industry so always discouraged us from using it. If anyone did they never said they were fax recruiting. Some candidates would put their CVs in an envelope with a handwritten covering letter and post it to us, clients would similarly send job description through the post, and some recruiters would also mailshot their clients with a selection of CVs. If placements occurred no-one called it postal recruiting.

But then the internet came and changed everything. We had emails, websites and job boards and were now internet recruiters or e-recruiters – because this was different but also a distraction. Funnily enough this approach is now just called recruitment, in fact it’s what most people would now refer to as ‘traditional recruitment’.

And then we got social.

Now the digital platforms would have us believe everyone is doing it. The latest Jobvite survey (an online survey completed by 1,855 recruiters and HR professionals) found 93% of recruiters using or planning to use social to support their efforts. But is this right? The recent employer perspectives survey from UKCES (drawn from 18,000 interviews with employers) found only 7% citing social as a recruitment channel. Whilst recruiters may not be well represented in this report, SMEs and smaller businesses – employers of around half UK employees, and unlikely to have specialist recruiters to complete online surveys – are.

So are we really doing that much social recruiting?

Well it depends on what you call social. Looking at the Jobvite results then their 93% only stands up if you regard LinkedIn as a social network…

 


Some might see it this way, but I don’t. It’s not a social channel but a content publishing platform. A database. And look at how these recruiters use LinkedIn…


Makes it about as social a a CV database – which I’m sure no-one would ever really call a social platform. Searching, tracking and vetting aren’t social. More talking less stalking required.

If we take away LinkedIn then recruiters don’t look quite as social as the 93% figure would have us believe. But how successful are the networks for hiring?

So LinkedIn gets results, as any database of more than 300 million people should. Not so good for Facebook and Twitter though…maybe it’s because of the way recruiters use them?


Showcasing and posting, instead of engaging and relationship building. At least there are mentions of referrals – as there should be given they still provide a large number of hires, particularly in the US – but then with enterprise social networks like Hollaroo there are possibly more effective ways to manage them.

Social recruiting is recruiting. Social networks can enable you to recruit well and more effectively. The bedrock of effective recruitment will always be understanding why you need someone new, what they will be doing, why you need to look externally, what exactly you have to offer the right person, whether the person you want will be happy with what you have to offer them, and lots more.

And once you know that then it will be about having the right conversations with the right people at the right time about the right things. Social should be enabling these to happen.

Everything else is just broadcast and advertising. Not very social.

September 1, 2014 / Mervyn Dinnen

Who’s Up For a Debate at #TruLondon?

 

 

Earlier this year I chaired a debate between Bill Boorman and Felix Wetzel about the future model of recruitment. You can read my summary here.

I ran it along fairly traditional debating lines. Bill proposed the motion and had 5 minutes to put his case. All statistics, quotes and case studies had to be referenced. At the end of the 5 minutes I put three questions to him to help clarify points for those listening. Felix then had 5 minutes to oppose the motion, with same same constraints.

We had 30 minute of questions from attendees – my job to ensure that the debaters stayed on point, answered the question and didn’t make pitches –
and then each had 3 minutes to sum up their case, following which we took a vote. Bill won, but it was a close run thing, and we got excellent feedback from everyone attending.

And I’m very pleased to be reprising the format at this Friday’s TruLondon10!

We’ll have a series of debates throughout the day run along similar lines – but we need debaters! Each session will have a proposer and an opposer, so I”m looking for recruiting, HR and tech types with opinions to get involved. I doubt there will be any shortage.

Bill’s already thrown his famous hat into the ring with the topic – ‘Mobile apply will damage recruiting‘ – which we want someone to oppose. After that it’s down to everyone attending to have their say.

Use the comments below – or message Bill and/or myself – with the topics you want to propose or oppose. Anything from future models for recruitment agencies, alternative sourcing approaches, the death of social recruiting to the myth of employee engagement and employer branding, will all be fair game. Or maybe there’s something else about the evolving world of talent acquisition and selection that really gets your passion roused.

I’ll be looking to chair some strong conversations – hope to see many of you there!

June 26, 2014 / Mervyn Dinnen

Want the Best Talent? Give Them Great Coffee!

Regular readers and followers of my social media accounts will know that I like a coffee.

It isn’t just the taste and revitalising powers of caffeine that do it for me, but the whole culture that has grown around coffee and coffee shops in recent years particularly in reference to business. When I started as a recruiter, if you wanted to interview someone offsite then you had to head to a smoky pub, or greasy spoon cafe, hardly the ideal location to discuss someone’s aspirations and career plans.

The role of coffee in the workplace has grown too. Moving from the jar of instant and a kettle, to the ‘proper coffee’ machine, there’s an expectation that people do their best work with a decent coffee, have great ideas in a break out area over a few cappuccinos, or just connect and share thoughts and experiences with a latte. It can help people switch off, get creative and engage.

So I was interested to see some research from Nespresso and Comres about coffee in the workplace. I’ve seen other studies that show the importance of valuing people in the workplace, and decent coffee would seem to be a small perk that people like.

I’ll write more about the research another time, but for now I’ll share this infographic.  I wasn’t surprised to see coffee rank as a higher perk than fresh fruit, but free drinks on a Friday?? Times have changed!

And neither was the recruiter in me surprised by the fact that 11% would reject an offer based on the coffee served. I’ve taken feedback from many candidates over the years who have been turned off a company by their first interview experience – and hospitality is often one of the key indicators of attention to detail.

And 44% of HR people have a creative idea on a coffee break…almost as many as the creative and comms industries!

 

(Disclaimer : Eagle eyed readers will be aware that I joined a number of other bloggers, journalists and marketing people at a recent Nespresso event to launch a new coffee in their range. The research that I’m referencing here wasn’t connected with that evening. It’s something that I’ve been talking to them about over a few months, alongside some other work that I’ve been doing on workplace happiness)

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