‘The future’s not what you see, it’s not where you’ve been at all’ (Foals, 2010)
I started my social job hunt 5 weeks ago. I wasn’t sure where it would lead, but I knew that I wanted a new, challenging role within the recruitment industry…a role that would combine a commitment to quality service and delivery, of making a difference and adding value, with social media. The latter was important to me as I have seen during the last 2 years how the reach, engagement, connectivity and possibilities of social media have begun to impact on the recruitment industry.
Like most 3rd party recruiters I assumed that this role would come from within an agency or an in-house role. After all, who else is there?!!
In my last blog I talked about the daily conversation that goes on around talent attraction and development, social recruiting and social sourcing, and how agency recruiters seem unwilling to be part of it.
It became quite apparent during my chats with a range of niche agencies that not only is there an unwillingness to be part of this conversation, there seems to be obliviousness to them even taking place. As one director told me…
‘You could really add value here with your social networking knowledge and abilities…but we’re not really ready for that…to be honest we’ve yet to be convinced that social media will have an impact on our business or the recruitment industry’
…if you’re not in the conversation, then you don’t know what everyone else in the industry is talking about. Or to put it another way…You’ve got to be in it to win it!
To a lot of third party recruiters there is no-one else in the industry…just them, their competitors, clients and potential clients.
Job boards, LinkedIn, RPOs, direct sourcing teams, Research houses and new model offerings?
Tools, barriers, roadblocks…rarely partners or clients.
In every interview these topics were touched on…and often dismissed. No-one was looking beyond this quarter’s figures, last week’s new briefings or today’s portal delivered vacancy updates. Interviews were rarely about what I could do in the future but more focused on raking over the coals of recent months…not about what I can do for them, but about what I did for someone else.
Yet when I spoke to some of the other businesses who make up the recruitment industry’s rich tapestry – like those I mentioned earlier – I heard plans, ideas and collaborations; I sensed energy, passion and real optimism. And most of this came from the possibilities opened up by social media.
Throughout the 5 weeks, one company and one opportunity stood out. It offered the chance to really provide the capacity and focus to help grow their online presence, with social media channels being the key platforms. An award winning business dedicated to communicating with, not at, their audience, and passionate about the conversation.
They connected with me through social media and our talks have all been about the future, about plans and visions, a belief in embracing emerging channels to create a better business.
I have long believed that great content is the key to any social media strategy, and that the role of community manager will be vital to any business looking to really grow in future…as vital as sales and product development.
This is new and exciting, the kind of challenge that I was hoping to find. The landscape is wild and unchartered, new frontiers waiting to be conquered.
So after 5 weeks my job search has ended and I am really proud to be the new Content and Community Manger
I’m even going to try to bring recruiters into the conversation..
..wish me luck!