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February 15, 2011 / Mervyn Dinnen

My #TruLondon Journey : from virgin to the sponsor’s lounge

Can’t believe it was only 15 months ago that I made my way through the security procedures at the Barclays tower in Canary Wharf and was propelled skywards (was it 25 floors, 30 floors?) to the first #trulondon.

Have to say that there was certain nervousness, even apprehension…there would be all these people that (barring a couple of old colleagues) I only knew as avatars and 140 character soundbites. Of course there was nothing to fear…as soon as the conversations started it seemed like the most natural thing in the world to sit in a group and listen, absorb, chip in and generally immerse yourself in all this social learning malarkey.

Flip forward three months and, my #tru virginity having been well and truly lost, I went to the next event to help lead tracks and generally meet a whole bunch of people from the UK, US and Europe and talk all things social and recruiting. And what a great event it was…ideas and conversation flowing, new friends made and a real sense of community helping to overcome the odd…er, shall we say…organisational blip ;o)

Twelve months later and it’s time for #trulondon 3. The event has grown and developed, gaining a whole life and culture of its own. This time round there is a dizzying array of tracks and masterclasses, live streams and webinars, with some truly influential thought leaders attending.

And my role has changed too. Having gone from virgin to veteran, I shall now be attending the third event as a representative of the platinum sponsor Jobsite. Like many who were there back in November 2009 for the first event, I have now moved from eavesdropping the conversation to being part of it.

When I wrote a blog previewing #trulondon2 I drew parallels with the Velvet Underground, Andy Warhol and the ‘All Tomorrows Parties’ series of events. The Velvet Underground comes to mind again thinking of my journey. A (still) highly influential band, it is usually said that whilst not many people bought their first album, most of those who did then started their own bands, hence starting an art rock movement. Maybe the first #trulondon has proved to be  a similar catalyst for the advancement of social media in recruitment?

Can’t wait for the show to start!

(My previous #trulondon blogs :

Do Recruiters Really Get Social Media?

TruLondon and the Power of Twitter

Networking, Learning but still got them Talking Gen Y Blues )

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2 Comments

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  1. Jamie / Feb 15 2011 2:04 PM

    I’ll be losing my #Tru cherry this week and cant wait to see what the day (and evening drinks) holds. Looking forward to seeing everyone there.

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