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June 4, 2018 / Mervyn Dinnen

Technology, People, Recruitment and The Tipping Point

The recruitment ecosystem is constantly shifting shapes and dynamics, and ameliorating in new and different ways. Technology is driving much of this. The simple days of agencies, internal and advertising platforms (be they print or digital) have changed. Consolidation and collaboration is now happening on an almost weekly basis. Recruit Holdings can buy Indeed and Glassdoor, and have a significant foothold in the way people search for jobs. Although the search more often than not starts on Google.

How are we responding to jobseeker behaviour? Research I have recently been involved with from 14,000 European jobseekers showed 63% saying that online reviews are influential when deciding to apply for a job, 55% that the main thing they want to know about a company when applying is how it treats its staff, and 24% dropping out of an interview process after the first interview because they saw negative online reviews.

External reviews are now an integral part of the job hunt. So is automation. And after years of debate about whether recruiters should think and act like marketers, or be a part of marketing, how do we now connect and engage with potential candidates? How do we find, develop  and retain the people we need? Will technology replace people in the recruitment process?  And is it conceivable that data will replace people as an organisation’s ‘greatest asset’?

I’m looking forward to finding out more on June 20th when I’ll be co-chairing the first Talent Tipping Point Conference.

Across 8 hours internal talent teams, recruitment agencies, HR, tech suppliers and RPOs will come together from all corners of the Talent Acquisition and Recruitment community, to talk and debate about the impact of technology on talent acquisition. How are we responding, how are we collaborating and how can technology help us to create better talent outcomes for businesses, workers and jobseekers. Opening keynote is from Lord Chris Holmes and during the day we’ll have views and insight from many industry leaders including Robert Walters, Fleur Bothwick, Kelly Griffith, Kevin Blair, Adrian Thomas and Janine Chidlow.

As part of the event preparation, research was conducted across a large range of employers, recruitment agencies, RPOs and hr/recruitment tech companies to gain an overall feel for how they felt about technology, employment models, diversity and whether the future was in collaboration. There were some interesting findings:

  • 44% of in-house recruiters think that technology will become more important than people in recruitment within the next 5 years; for agency recruiters and RPO the figure is 27%
  • Half of all recruiters do not see permanent employment as the default option for workers in future
  • 53% believe technology to be more effective than humans in the unbiased assessment of candidate’s, although only 7% think it more effective for determining culture fit
  • Almost 40% don’t believe that their current recruitment (whether direct, though agency or RPO) is as effective as it should be, with over two thirds believing that recruitment suppliers (tech vendors, agency, RPO) need to be better at collaborating

The pace of digitisation in recruitment is quite varied, governed by size, needs, budget and management capability. Yet cognitive solutions and AI are now being used all the way through the hiring process. With technology becoming increasingly integral to how we live, and the way we consume and do business, its impact on the way we attract, hire, develop and retain our people can’t be denied.

Want to join me at Talent Tipping Point? Recruitment International UK has a limited number of half-price tickets remaining for the event. Simply enter the code RITP when you register to save £250 on the regular price. Order yours today – https://lnkd.in/eUdSjNG

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